Burgstädt, 12 February 2026 –
The LUCHT LHZ Group has modernised the brand identity of its Technotherm brand and launched a new website. Under the slogan ‘The future is electric’, Technotherm is positioning itself clearly as a provider of modern, efficient e-heating solutions for installation companies, planners, architects and companies in the housing industry.
Modern and forward-looking
LUCHT LHZ collaborated with the Saxony-based creative and digital agency goliat & friends to develop the new Technotherm brand identity. The aim was to give the brand a clearer, more modern and forward-looking image, while also developing the performance promise of ‘Simply better heating’ in a consistent manner. The new website provides information on electric heating systems and demonstrates how they can be integrated with photovoltaic and smart home solutions.
Strategically important step
LUCHT LHZ is a family-owned company with more than 35 years’ experience in the production and development of electric heating systems. Its product portfolio covers all types of electric heaters, including infrared heaters, storage heaters and convectors. For Uwe Lucht, Managing Director of LUCHT LHZ, the relaunch of the Technotherm brand represents much more than just a new design: ‘For our group, it is a strategically important step towards strengthening our position in the heating market further.’
Demand for electric heating is growing
According to Uwe Lucht, it is becoming an increasingly important topic for homeowners in Germany and around the world, and the housing industry is also recognising the advantages of such systems. ‘Heat pumps are not the first choice for all applications. Electric heating systems are quick and easy to install, and when combined with a photovoltaic system they can be operated very efficiently and completely green.’
Further information: https://www.technotherm.de/
